By using the app while the team plays, users win GoCash for each 4s, 6s, 50, 100, wickets and wins during the match. The app introduced goCashFest, where users can earn GoCash when time the Mumbai Indians play. Goibibo has gamified their app to capitalize on the current trend: Indian Premier League. Social sharing creates a healthy competition with friends and coworkers that inspires users to complete their tasks (increasing their use of the app), while also creating awareness for the brand. Takeaway: Recognition is the best motivator. The app uses gamification to prompt users to complete their tasks by rewarding them with karma points for every task they finish - and negative karma for missing a deadline.Īs users collect more karma they unlock new levels, from ‘Beginner’ to ‘Enlightened.’ And they can instantly share their karma score with friends on Facebook, Twitter, and Instagram. Todoist is a productivity app that helps users track everything from major work projects to simple household chores. Todoist – Gamification for Productivity Management To find inspiration for your gamification strategy, learn what tactics successful apps are using to hook users. Even simple rewards like discount codes or digital badges can be effective motivators for users to complete a task, make a purchase, or share your app. With millions of apps available to users, building an app that sticks needs more than just a great product. And financial apps have even made paying bills fun. Productivity apps pit us against the clock to get us to finish our to-do lists. Fitness apps have turned boring jogs into a race against zombie hordes. 1īut you don’t have to be a gaming app to apply game tactics. In fact, Gigya found that gamification boosts engagement by one third, with online commenting rising by 13%, social media sharing by 22%, and content discovery by 68%. Gamification is a powerful tool to acquire, engage, and retain users.

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